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UNMUTED CONSUMER INSIGHTS’ STUDY FINDS: 68% OF U.S. BOAT OWNERS SAY A BRAND’S COMMITMENT TO SUSTAINABILITY IMPACTS THEIR PURCHASE DECISION
(Farmington Hills, MI – July 21, 2025) – Unmuted Consumer Insights announced today the key results from its 2025 U.S. Boat Owners Sustainability Study. Based on responses from more than 750 boat owners across the U.S., the study provides insights into the importance of environmental sustainability and eco-friendly practices among recreational boaters, including perceived benefits and concerns about electric boats, as well as their willingness to consider purchasing an...
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The 5-Step Market Research Process: From Insight to Action
Market research isn’t just about gathering information—it’s about making smarter, data-backed decisions. Whether you're launching a...
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Which Comes First, Quantitative or Qualitative Research?
This is a question we have been asked countless times. When conducting mixed method research, more often, qualitative research comes...
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Survey Slip-Ups: Avoid These 5 Common Mistakes!
In the world of surveys, even seemingly minor oversights can lead to major distortions in data. Here are five common mistakes to be aware...
2 min read


Unlocking the Secrets of Employee Retention
The COVID-19 pandemic has forever changed the world. A landmark event in human history, we now refer to timing as “pre-COVID” “during the...
1 min read


6 Ways Research Saves Money
What would you say if we told you conducting research can save your company money? No, we aren’t offering free research – and if you find...
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6 Ways Companies Can Benefit from Market Research
In today’s competitive business landscape, staying ahead requires more than just a great product or service. It demands a deep...
2 min read


The Unmuted Blog – An Introduction
Welcome to the Unmuted blog – a place for us to share insight, resources and information related to our area of expertise – consumer...
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