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UNMUTED CONSUMER INSIGHTS’ STUDY FINDS: 68% OF U.S. BOAT OWNERS SAY A BRAND’S COMMITMENT TO SUSTAINABILITY IMPACTS THEIR PURCHASE DECISION
(Farmington Hills, MI – July 21, 2025) – Unmuted Consumer Insights announced today the key results from its 2025 U.S. Boat Owners...
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The 5-Step Market Research Process: From Insight to Action
Market research isn’t just about gathering information—it’s about making smarter, data-backed decisions. Whether you're launching a...
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Which Comes First, Quantitative or Qualitative Research?
This is a question we have been asked countless times. When conducting mixed method research, more often, qualitative research comes...
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Survey Slip-Ups: Avoid These 5 Common Mistakes!
In the world of surveys, even seemingly minor oversights can lead to major distortions in data. Here are five common mistakes to be aware...
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Unlocking the Secrets of Employee Retention
The COVID-19 pandemic has forever changed the world. A landmark event in human history, we now refer to timing as “pre-COVID” “during the...
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6 Ways Research Saves Money
What would you say if we told you conducting research can save your company money? No, we aren’t offering free research – and if you find...
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6 Ways Companies Can Benefit from Market Research
In today’s competitive business landscape, staying ahead requires more than just a great product or service. It demands a deep...
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The Unmuted Blog – An Introduction
Welcome to the Unmuted blog – a place for us to share insight, resources and information related to our area of expertise – consumer...
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