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Frequently Asked Questions
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Market research is the collection and analysis of data, aimed at understanding market dynamics, wants and needs of consumers, and trends to inform business decisions and strategies. Whether studying your customers or the competitive landscape, our researchers can help get you the answers you need for making informed business decisions and developing effective product strategies.
Visit our Case Studies to see how research has benefited other companies like yours.
Market research provides numerous benefits to businesses including:
Assessing new concepts or an advertising campaign
Guiding the product development process
Testing new products
Measuring employee satisfaction and increase retention
Evaluating customer satisfaction and increase loyalty
Assessing your brand and track it over time
Market research helps leaders like you make informed decisions and establish a competitive advantage. It can also reduce a company’s risk by identifying potential challenges ahead of time. Learn more about the benefits of research in our blog here.
Quantitative research is conducted among a large sample and utilizes statistical analysis to identify patterns, correlations, and differences among subsets of consumers. It is typically used to quantify attitudes, behaviors, and other defined variables.
Qualitative research, on the other hand, is conducted among smaller samples to understand concepts, opinions, or experiences. It provides deeper insights into the underlying reasons and motivations behind behaviors.
In short, quantitative research tells you what percentage of people feel a certain way and qualitative research tells you why.
When conducting mixed method research, more often, qualitative research comes first, but depending on the study, starting with quantitative may make more sense. It really depends… Since we get asked this question so frequently, we wrote a blog about it. Check it out here for more details!
Using a third party to conduct research offers several advantages, including:
Expertise and Experience: Professional market research firms have the expertise, tools, and experience to conduct thorough and accurate research.
Objective Insights: An external firm provides an unbiased perspective, ensuring that the findings are objective and reliable.
Resource Efficiency: Outsourcing saves time and resources, allowing your team to focus on what they do best.
Access to Advanced Tools: Research firms often have access to advanced methodologies and tools that might be too costly or complex to implement internally.
Actionable Results: Experienced researchers can deliver actionable insights and recommendations that can directly impact your business strategy and operations.
The cost of our services depends on the size of the project and the depth of the analysis. While everything we do is custom, don’t let that scare you. We are flexible and willing to work with you. Whether you want to execute part of the study in-house or be completely hands-off, we design studies to meet your exact needs.
In addition to having extensive research experience, Unmuted Consumer Insights differentiates itself in 3 key ways:
We take work off your plate - Having worked many years on the client side, we understand the value of a vendor who can lighten the load. We build relationships with our clients, allowing us to better anticipate your needs.
We are creative and flexible – Custom research means fully understanding your objectives and designing studies to meet your exact needs. We are passionate about research and enjoy suggesting fresh ideas to ensure you are getting the most out of every study.
We provide high quality reports with valuable insights – We are consistently complimented on our attention to detail! While every report contains detailed findings, we understand not everyone loves numbers the way we do. Therefore, we provide clear insights that are quick and easy to digest.
Unmuted has been helping clients amplify the voice of the consumer since January 2013. Founded by Bridget Millar, we began our journey as Millar Marketing, but rebranded in 2021 as Unmuted Consumer Insights to better reflect what we do.
Unmuted Consumer Insights conducts research globally. To date, we have successfully completed studies in the following countries: Brazil, Canada, China, France, Germany, Italy, Russia, Saudi Arabia, Sweden, United Arab Emirates, United Kingdom, and United States.
Yes, Unmuted Consumer Insights is certified as a Women’s Business Enterprise (WBE) and a Woman Owned Small Business (WOSB) through the Women’s Business Enterprise National Council (WBENC).