What We Do

Innovation

Innovation Icon
Product Development & Design Icon

Product Development & Design

Measurement & Tracking Icon

Measurement & Tracking

Target Marketing Icon

Target Marketing

Data Analysis & Reporting Icon

Data Analysis & Reporting

Case Studies Icon

PRODUCT DEVELOPMENT & TESTING

Researching a technology, feature, or significant packaging change during the development process guides key design decisions such as aesthetics or usability, before it is finalized and the cost to make changes substantially increases.

 

For B2C products, testing finalized products helps guide promotional messaging, determine appropriate advertising channels, set realistic sales expectations, and optimize pricing strategy.

 

Our B2B clients use consumer research with their customers to help increase sales.  Showing your customers objective, credible, 3rd party data on demand for your products and consumers’ willingness to pay for it is an effective means to secure future contracts. 

PRODUCT DESIGN TESTING

Product design testing allows you to see your product in the hands of your consumers.

In a typical study, a moderator runs each respondent through a series of tasks.  This process helps to uncover any challenges consumers have with using your product.  It also identifies opportunities to improve the design and intuitiveness of your technology.

These insights are invaluable so that you can fine-tune your products before launching and frustrating your customers.

BUYER SEGMENTATION

You likely have statistics on your average buyer, but it is important to understand that very few buyers are actually “average.”  Instead, you have many different categories of buyers.  We can help you to better understand who they are and their unique wants & needs by developing profiles/personas for each. 

Having a solid understanding of your buyer segments allows you to be more strategic in your advertising placement and messaging.  It also sheds light on each segment’s wants and needs, which is key in making future product decisions. Let’s face it, by sticking to the middle, you’re likely not fully meeting anyone’s needs.

WEBSITE USABILITY (UX TESTING)

For websites with heavy traffic, especially e-commerce sites, a usability study is a must!  We examine all aspects of your site through the eyes of your users.  A moderator runs each participant through a series of tasks, and you witness first-hand whether your site is intuitive or needs work. 

 

We all know that a user’s attention span is limited.  While analytics can tell you where users leave your site, we will tell you why they leave.

UNMET NEEDS EXPLORATION

Most innovators are full of great ideas, but they often go through the innovation process backward.  Many create new concepts and then try to figure out what problem their new product will solve.  While successful innovations are sometimes born this way, it is also the reason many innovations fail.

 

Revolutionary innovations result from first identifying unmet needs and then challenging your innovators to fill the void with solutions.  Without innovation, companies merely produce “me-too” products, which are priced accordingly.  To stay ahead of your competitors and lead with true innovation, you must explore unmet needs.

 

If your innovation pipeline isn’t full, or your innovations are missing the mark, studying unmet needs is your answer.  Not only can we help you uncover your consumers’ biggest challenges, but we also help to prioritize them.

CONCEPT TESTING

Each year, millions of dollars are wasted developing products that miss the mark with consumers.  Early testing helps you gauge your ideas’ future demand before development begins. 

We understand that R&D budgets are limited.  By seeking feedback early on, you can then focus resources on the best ideas that will have the biggest market impact and largest return on investment.

 

Revolutionary innovations result from first identifying unmet needs and then challenging your innovators to fill the void with solutions.  Without innovation, companies merely produce “me-too” products, which are priced accordingly.  To stay ahead of your competitors and lead with true innovation, you must explore unmet needs.

 

If your innovation pipeline isn’t full, or your innovations are missing the mark, studying unmet needs is your answer.  Not only can we help you uncover your consumers’ biggest challenges, but we also help to prioritize them.

BRAND ANALYSIS & TRACKING

Whether you’re looking to grow your business or maintain your leadership position, understanding the health of your brand relative to your key competitors is essential. 

  • What is the awareness and attractiveness of your brand, and how it is changing over time? 

  • How does your purchase consideration compare to your competitors?

  • What are your motivators and detractors for consideration and purchasing?

 

Branding studies have many benefits.  They help you fully understand how your customers perceive you versus your competitors.  They can also help you identify what’s most important to your customers and what they want in the future. 

 

By identifying your competitors’ strengths through the eyes of your consumers, you can better position your products and brands to remain relevant in the long-term.

CUSTOMER SATISFACTION & LOYALTY

Regardless of your industry, it is often difficult to connect with potential new customers and the cost to acquire them is high.  Most would agree, customer retention is the foundation for continuous sales and long-term growth.

  • Do you know how satisfied your customers are? 

  • Do you know which customers are most loyal and which are most likely to buy again? 

  • Do you know why some of your customers intend to leave you or buy a competing brand next time? 

 

You can’t fix problems you don’t realize you have! We’ll help you understand what motivated your customers to buy in the first place and what they are considering next time they buy.  Most importantly, we’ll also help you identify why some customers are leaving. 

 

Study your current customers now, so you don’t have to spend time and money trying to win them back!

EMPLOYEE SATISFACTION & RETENTION

Human Resource executives understand that good employees are a company’s most valuable asset.  They also understand that employee satisfaction and retention go hand-in-hand. 

 
We can help you measure your employees’ satisfaction and track it over time.  This enables you to identify and address issues well before seeing a change in employee turnover. 

DATA ANALYSIS AND REPORTING

Many companies purchase syndicated reports or other industry data but don't have the internal resources to fully utilize them.  As a result, the data sits on your shelf quickly becoming outdated. 

Our team of data experts can help you mine the data for useful insights about industry trends, your products, your competitors, future projections, etc.  We’ll create a custom report that provides you the answers you are seeking, so you can focus on what you do best – making decisions that take your organization to the next level.