Challenge:

A large mobility technology company developed a new feature for their automotive consumers. They needed consumer data which they could use with their B2B customers to help sell the technology.

Solution:

To gauge the market potential for the feature, we designed an online survey including a feature demonstration for four major markets – US, China, UK and Germany.

Determining Market Potential for a New Product

Result:

Surveying current consumers and future intenders, we were able to provide insights on:

  • Future consideration of the feature

  • Key likes, dislikes, and desired changes to the feature

  • If the feature would influence their future vehicle consideration

  • How much they were willing to pay for the feature

Benefits

Armed with the consumer point of view, our client had the information to: 

  • Quantify the market demand

  • Develop a strong marketing position

  • Make feature refinements to address customer concerns

Making the investment in research provided the marketing & sales team with the Unmuted Consumer Insights – demonstrating consumers’ desire and propensity for adoption of the new feature.

Determining Market Potential for a New Product