Uncover Insights. Drive Results.
Helping Qualitative Firms Go Further with Quantitative Validation
Challenge:
Our client, a leading qualitative research firm in the automotive industry, had conducted 2 rounds of qualitative research on ground-breaking new user experiences. Leveraging insights gained from this research, their end-client needed statistically significant data to validate consumer preferences and guide product development.
Solution:
Unmuted Consumer Insights designed and executed an online survey with 2,000 respondents, ensuring a robust and representative sample. The survey measured consumer acceptance and rejection of the proposed solutions, delivering clear, actionable data.
Result:
Beyond measuring acceptance/rejection, we grouped concepts into overarching categories to uncover patterns in consumer preferences. We then developed consumer archetypes linked to each use case, providing the client with clear target personas. The findings helped prioritize product features, reducing development risks and aligning with consumer expectations.
Benefits:
With these quantitative insights, the qualitative research firm provided their end-client with a full-spectrum analysis—bridging exploratory insights with hard data to pinpoint the solutions that resonate most and why.