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Reveal where and why boat purchase decisions stall.

A syndicated U.S. study of recent buyers and serious intenders that complements existing industry research by uncovering where decision-making breaks down once active shopping begins.

Explores

​​How buyers move through the decision journey

  • What triggers buyers to actively enter the market​

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  • How purchase decisions progress once shopping begins

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  • Where and why buyers lose momentum

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  • How buyers overcome barriers to move forward

Informs

Where brands and dealers can influence outcomes

  • Where breakdowns matter most during active shopping

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  • Which barriers are fixable vs. structural in today's buying journey

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  • How decision dynamics differ by category and buyer type

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  • Where manufacturers and dealers have the greatest opportunity to influence purchase decisions

Built for executives who need clarity on stalled purchase behavior.

Sample

  • U.S. National | n = 2,000

  • Recent Buyers: Purchased within past 5 years

  • Serious Intenders: Actively shopping with intent to buy within 2 years

Founding Partners

  • Input into final survey design and future waves

  • Early access to findings & executive briefing

  • Recognition for support

Report Options

1

Full Study Deep-dive

A complete view of the boat buyer decision journey

2

​Strategic Overview

Executive-level aggregate view

3

Segment Deep Dive Reports

Category-specific decision insight

Explore COMPASS & Founding Partner Availability

Contact us Today

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