Uncover Insights. Drive Results.
Reveals where and why boat purchase decisions stall.
Explores
​​How buyers move through the decision journey
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What triggers buyers to actively enter the market​
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How purchase decisions progress once shopping begins
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Where and why buyers lose momentum
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How buyers overcome barriers to move forward
Informs
Where brands and dealers can influence outcomes
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Where breakdowns matter most during active shopping
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Which barriers are fixable vs. structural in today's buying journey
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How decision dynamics differ by category and buyer type
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Where manufacturers and dealers have the greatest opportunity to influence purchase decisions
A robust national sample to drive confident decisions.
Sample
2,002 U.S. Consumers
BUYER TYPE​
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1,335 Recent Buyers
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667 Serious Intenders
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PURCHASE TYPE
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919 New Boat Buyers / Intenders
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952 Used Boat Buyers / Intenders
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131 Undecided Intenders
boat segments
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641 Freshwater Fishing Boat
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422 Pontoon
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320 Runabout / Bowrider
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293 Center Console
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217 Cabin Cruiser
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73 High-Performance Speed Boat
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35 Yacht
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What COMPASS™ Reveals
76%
71%
Experienced uncertainty
Even buyers who entered the market confidently encountered questions about price, fit, maintenance, or other aspects of the decision.
changed their decision
Budget, features, boat type, and new versus used choices often evolved during the shopping journey.
#1
biggest barrier
Difficulty finding the right boat at the right time contributes more to hesitation than any other factor.
Report Options
1
Full Study Deep dive
A complete view of the boat buyer decision journey
2
​Strategic Overview
Executive-level aggregate view
3
Segment Deep Dive Reports
Category-specific decision insight
Explore COMPASS™ Report Options
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